Jan 11, 2016

Influencer Marketing For Dummies

Since the evolution of the internet, most people stray away from reading actual books, and sadly, I think this is a travesty. I love reading, especially when it's a book that sparks my interest and keeps me wanting to read more, or learn more. 

I am so excited to share my review of Influencer Marketing For Dummies with you guys. Upon receiving the book I immediately started reading, because as a blogger, I want to constantly be in the know for anything up and coming, and for ways to master my craft. 

One of my favorite parts of the book, was Chapter 4 : The New Rules of Engagement. This chapter touches upon compensation, creating contracts, and also the going rates for influencers. I think that as a blogger, it's always important to stay up to date on things involving monetary decisions. As a freelancer, every blogger (unless under management) manages their own time, events, posts, and campaigns. I really loved reading about going rates for each social platform, as well as expectations per platform and different factors that can affect each post.

Another favorite of mine was Chapter 11: Video Influencers. I really have wanted to jump into YouTube for quite some time now, and finally have taken the steps to do so. I am really interested in marketing through video and the book really goes into detail about building a brand, and why it's so important to stay consistent and how to commission sponsored video content. I also really loved Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail. I love how honest this part of the book was, and it's interesting to see why some campaigns fail over others. What I took away from this section is that it's extremely important to stay authentic, and stay true to the brand you're representing. 

Overall, the book really hit home for me. It helped me feel motivated, but also helped me redirect where I want my brand and blog to go in the upcoming year. I also think it's really important to maintain professional relationships with the brands that I work with, so it was a really nice way to freshen up on all of the knowledge that you need to know as an online influencer. I think I gained a lot more knowledge about social media platforms, and I feel very confident knowing that there are different ways to approach brands with ideas and campaigns that can truly be successful.

If you'd like to win a copy of this book, I am giving one away on my Facebook page! Simply like my page, and check out the post about the book, and leave a comment- nice and simple! I will be picking a winner by EOD January 12th, 2016. Only one winner, and winner must be age 18+ and a resident of the US.

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.


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